Case Study

How We Found $50K/Year in Missed Revenue for a Criminal Defense Firm

A criminal defense firm in Chicago was losing leads to slow follow-up and missed calls during court hours. aipple deployed an AI voice agent and CRM automation that recovered an estimated $50K/year in lost revenue.

Industry

Legal / Criminal Defense

Location

Chicago, IL

Timeline

2 Weeks

Stack

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The Problem

Lead follow-up took 4+ hours. No automated booking. Missed calls going to voicemail during court hours meant potential clients were calling competitors instead.

The firm's intake coordinator was overwhelmed — juggling calls, emails, and court schedules. High-value leads were slipping through the cracks because there was no system to capture and follow up automatically. They estimated losing 3-5 qualified leads per week.

Faster lead response time

78%

Faster lead response time

78%

Faster lead response time

78%

Reduction in manual admin work

35%

Reduction in manual admin work

35%

Reduction in manual admin work

35%

Estimated annual recovered revenue

$50K

Estimated annual recovered revenue

$50K

Estimated annual recovered revenue

$50K

The Solution

aipple deployed a three-part AI automation system: a Retell AI voice agent for 24/7 call handling, SMS follow-up sequences via GoHighLevel, and a structured CRM pipeline for lead tracking.

Every missed call now gets an instant AI callback. Every new lead gets an automated SMS sequence within 30 seconds. The attorney can focus on cases while the system handles intake around the clock.

Client Testimonial

They showed us exactly where we were losing money and fixed it in two weeks. The AI handles calls better than our old answering service ever did.

Managing Partner

Chicago Criminal Defense Firm

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