Law firm marketing agency built to turn reputation into counted inquiries.
Aipple Marketing Agency is an AI marketing agency and growth marketing agency that runs the website, local search, paid ads, and 24/7 intake response a law firm needs. A firm with decades of trial work and hundreds of five-star reviews can still be invisible to the person searching for help at 2 AM. Reputation and discoverability are different systems, and most firms have only built one of them.
Built for established firms with real reputation and no reliable inbound. Pricing is custom and scoped by the free revenue audit; there are no published tiers, no setup fee, and no guaranteed lead count.
One system, five layers, applied to how a law firm actually loses leads.
Most law firm marketing is a pile of separate vendors: an SEO contractor, an ad buyer, a paralegal checking a shared inbox. Aipple runs all five layers as one connected system, so a real inquiry does not sit unread until Monday.
Attract
Practice pages built to actually answer the question someone frightened is asking, not padded to a word count, plus the technical foundation a search engine has to trust first.
Convert
A clear next step from the page to a conversation, with the license, the real photograph, and the proof a nervous visitor is looking for before they call.
Respond
Phone and website chat answered 24 hours a day, so a 2 AM arrest or an urgent immigration question gets a person on the line instead of a voicemail nobody checks until Monday.
Grow
Review requests and visible proof, built inside your state’s advertising rules, so trust accumulates on its own instead of needing to be manufactured.
Operate
A CRM where every inquiry, from every channel, lands in one place tagged by urgency, instead of a shared inbox where a felony matter looks like a vendor pitch.
Two firms, two different starting points, both measured honestly.
Starr Law is a McKinney, Texas criminal defense firm that had 448 five-star reviews and 27 years of practice, reaching almost nobody through search. Tunc Law Firm is a two-office immigration firm serving clients in four languages with a five-star profile and zero visitors from search. One engagement was a full rebuild. The other was a diagnosis, and we say so plainly on that page too.
Read the Starr Law caseStart with the audit, not with a guess.
The free revenue audit maps your website, local search foundation, review profile, and intake response before we recommend anything. If your firm already has the reputation and none of the inbound, the audit is built to find exactly where that gap is.
Get the audit PDF- 01Audit
Find where inquiries are leaking, and what is actively working against the firm versus what was never built.
- 02Build
Put the site, practice pages, and intake response in place.
- 03Connect
Route every call and chat into a CRM record, tagged by urgency.
- 04Measure
Count real inquiries by hand, not a dashboard estimate.
No mystery layer between the intake and the answer.
What does a law firm marketing agency actually do?
Aipple Marketing Agency, an AI marketing agency and growth marketing agency, runs the site, local search, paid ads, and the intake response that turns a firm’s existing reputation into inquiries it can count by hand. The five layers are attract, convert, respond, grow, and operate, built as one connected system rather than separate vendors.
Do you have a law firm client to point to?
Yes. Starr Law, P.C., a criminal defense firm in McKinney, Texas, went from invisible in search to 16 real inquiries counted by hand in July 2026, with 94,500 Google impressions and 1,052 clicks across four weeks. A forensic audit also found the site had been hacked and was ranking for unrelated terms, missed by four previous agencies. Tunc Law Firm, a two-office immigration firm serving clients in four languages, had a five-star profile and zero visitors from search; the audit sized an unattended practice area at 4,780 monthly searches at $12 to $28 a click. Read both cases at /work/starr-law/ and /work/tunc-law/.
Can a 24/7 intake assistant actually help a law firm?
On the Starr Law account, a woman started typing about her husband’s arrest at 2:44 AM. The firm was notified by 2:47, and her name, number, charge, and county were logged by 2:56. That is a documented event from the case study, not a projection. A missed call at 2 AM from someone who just got arrested does not usually call back the next firm on the list; they call the one that answered.
How does this help with reviews and Texas Bar or state advertising rules?
The grow layer covers review requests and visible proof, and the content and photography work stays inside the advertising rules for the firm’s state. On the Starr Law engagement, 44 pages were removed for ranking harm or Texas Bar advertising risk, and new photography was shot specifically because regulated practices need real photographs of the actual attorney, not stock imagery.
What if my firm already has a strong reputation but no inbound leads?
That is the exact problem both law firm clients had. Kent Starr held 448 five-star reviews and three decades of trial work with no route between that reputation and someone searching for help at midnight. Tunc Law Firm had a five-star profile, two offices, and content in four languages, and still received zero visitors from search. Reputation and discoverability are two separate systems; a firm can be excellent at one and absent from the other for years.
How much does it cost?
Every engagement is priced to the scope the free audit finds. There are no published tiers, no invented setup fee, and no guaranteed lead count on this page. Pricing is custom, decided after the audit shows what your firm actually needs.
Build the system that turns your reputation into something searchable.
Start with the free revenue audit. We show you what to fix first, what can wait, and where aipple can help your firm become findable by the people already looking for it.