aipple runs Google search ads and Meta and Instagram ads for HVAC, roofing, legal, med spa, dental, and remodeling businesses, targeted by zip code and service area and tied to call tracking so you see which ad, keyword, or audience produced each booked job. Not a black box you have to trust.
It means aipple builds, launches, and manages paid ad campaigns on Google Search and on Meta's Facebook and Instagram placements, aimed specifically at homeowners and buyers in the zip codes you actually serve. We write the ad copy, build the landing experience, set the targeting, and adjust spend based on which campaigns produce phone calls and booked jobs, not just clicks. Every campaign connects to call tracking, so a lead that comes in from a Google search ad is tagged differently than one from an Instagram ad or from organic search. You see the source. This is one of aipple's four core services: we also audit your conversion funnel, build the website the ads point to, and route the calls those ads generate to our AI receptionist so no lead sits unanswered.
Most local service businesses need both, because they catch buyers at different points. Google ads reach people already searching for a fix. Meta ads reach people who haven't started searching yet but match the profile of someone who will need you soon.
You show up when someone types "emergency plumber near me" or "roofer for storm damage" into Google, above the organic results and above the map pack. This is demand capture: the person already has the problem and is actively looking for who to call. Best for services people search for urgently: HVAC breakdowns, legal consultations, dental emergencies.
You show up in someone's feed before they've started searching, based on age, location, homeownership signals, and interests that match your buyer. This is demand generation: the offer, the before-and-after photo, or the limited-time promotion is what prompts the call. Best for services with a visual or seasonal hook: roof replacements, med spa treatments, kitchen remodels.
A separate breakdown of this decision, including how it compares to unpaid search engine optimization, is in Google Ads vs. SEO.
Four steps, in order. No step gets skipped because a campaign without a tracked landing page and a fast follow-up system just burns your ad spend.
We map the exact zip codes and radius around your locations where a job is worth taking, so your budget only reaches people you can actually service.
Ad copy, creative, and a landing page built to convert a click into a form fill or a phone call, not just a page view.
Every ad gets its own tracked number or tracked form, so every lead in your customer relationship management pipeline shows exactly which campaign and keyword produced it.
Calls route to our AI receptionist so nothing goes unanswered after hours, and we shift budget toward whichever campaigns are actually producing booked jobs, not just cheap clicks.
Most local businesses can't tell if ads work because most agencies report clicks and impressions instead of phone calls and booked jobs. A click is not a customer. Without call tracking tied back to the specific ad, keyword, and audience that produced it, you're trusting the agency's word that the spend is working. aipple ties every campaign to call tracking inside your customer relationship management pipeline, so the report you get shows which campaign produced which lead, not just which campaign got the most impressions. If a campaign isn't producing calls, we say so and reallocate the budget instead of asking for more of it. A related read on why speed of response matters once the call comes in is Speed to Lead: Why 5 Minutes Matters, and on what happens to leads your ads generate when nobody answers is Turn Missed Calls Into Booked Jobs.
Campaign setup on Google Search and Meta (Facebook and Instagram), targeted to your real service area.
Ad copy and creative written for your services, not a generic template swapped across every client.
Call tracking on every campaign, feeding directly into your customer relationship management pipeline.
Our AI receptionist, Sara, answering ad-generated calls in English, Turkish, Russian, or Kyrgyz so a lead never goes unanswered after hours.
Weekly budget adjustments based on which campaigns produce booked jobs, not just clicks.
Ad spend is billed directly by Google and Meta to you, separate from the management retainer. [NEEDS ABDUL: minimum recommended ad spend by vertical, and the management retainer figure for this specific service if it differs from the standard tiers.]
It depends on your service area size, your average job value, and how competitive your vertical is in paid search. [NEEDS ABDUL: a stated minimum ad spend recommendation or range]. We size the recommended budget during the free revenue audit, based on your actual market, not a flat number applied to every client.
We manage and optimize the campaigns. Ad spend itself is billed directly by Google and Meta to your business account, separate from aipple's management retainer, so you always see exactly what the platforms charged.
Every campaign gets its own call tracking, so leads land in your customer relationship management pipeline tagged with the exact ad, keyword, or audience that produced them. You see calls and booked jobs by campaign, not just clicks and impressions.
They route into your pipeline and, if the call isn't answered live, to our AI receptionist Sara, who answers in English, Turkish, Russian, or Kyrgyz and books the appointment or logs the message so the lead isn't lost after hours.
You can, but a landing page that isn't built to convert usually wastes a large share of ad spend on clicks that leave without calling. That's why the free audit looks at your funnel first: it tells us whether the website needs work before we turn on ad spend.
30 minutes. No pressure. We'll show you where leads are leaking before you spend another dollar on ads.
aipple: we audit your conversion funnel, build your website, run your meta + google ads, and answer the calls those ads generate with our AI. nobody else does all four under one retainer.
Open the booking calendarOr text us at (817) 829-7524.