Tunc Law Firm
4,780 Monthly Searches This Immigration Firm Was Invisible For
Two offices, four languages, a five-star profile, and nobody arriving from search. We found out exactly why, sized what it was worth, and handed it over.
- Industry
- Lawyers
- Location
- Schaumburg, IL
- Period
- August 2026 – August 2026
The challenge
Tunc Law Firm practises immigration law out of two offices, one in Schaumburg, Illinois and one in Orlando, Florida. The firm serves clients in four languages and holds a five-star profile.
None of that was producing a single visitor from search.
That combination is more common than it sounds and it is badly understood. A five-star profile persuades somebody who has already arrived. Four languages serve a client already in the room. Two offices matter to a person who already knows the firm exists. Every one of those assets works on people who have found you, and Tunc Law Firm had no mechanism putting it in front of people who had not.
Immigration is also a practice area where the person searching is oftensearching in their own language, from outside the country, months before they ever call anybody. A firm that cannot be found at that moment is not competing late. It is not competing at all.
What the audit found
The headline finding is a practice area sitting unattended. The firm’s investor-visa work draws 4,780 monthly searches at near-zero difficulty, with advertisers paying $12 to $28 for a single click on those same terms. None of that volume was reaching Tunc Law Firm in August 2026.
Near-zero difficulty and a $28 click do not usually appear together. Difficulty measures how hard the current holders of a search result are to displace. Cost per click measures what the traffic is worth to somebody willing to buy it. When one is low and the other is high, the position is both valuable and undefended, which is the rarest shape an opportunity takes and the shortest lived.
The mechanical finding is the multilingual site. Tunc Law Firm’s website is translated into four languages across 108 pages, with no language tags telling search engines which page belongs to which language. The translation itself was done. The signal that makes translation useful to a search engine was never added, so four language versions read as one site talking to itself rather than four sites each reaching its own audience.
Those two findings are different kinds of problem, and the audit says so explicitly. One is a repair to work already paid for. The other is construction that has never started. Billing both as “SEO” is how firms end up funding the wrong one first.
What we built
A diagnosis, not a build. This engagement produced a document and no code. The site was not rebuilt and no content was published, because the firm bought the analysis and that is what was delivered.
The opportunity, sized. The investor-visa practice area with its search volume, its difficulty score and its cost-per-click range, so the firm could weigh 4,780 monthly searches against its own case value rather than against a promise.
The competitive benchmark. Who is currently taking those searches and on what strength, which is what turns a difficulty score from an abstract number into a list of names.
The roadmap. Sequenced rather than listed. Order matters more than completeness in this kind of work, because the language tags are close to free and unblock content that already exists, while the practice-area build is the expensive part that only pays once the foundation under it can carry the weight.
The deliverables
- Full growth audit across the site, the search footprint and the competitive set
- Search opportunity sizing on the investor-visa practice area: volume, difficulty and cost per click
- The multilingual diagnosis: 108 pages in four languages carrying no language tags
- Competitive benchmarking against the firms currently taking those searches
- A solutions roadmap, sequenced rather than listed
- A written separation of what is broken from what was simply never built
How it ran
- August 2026Audit opens across both offices. The firm has two locations, a site in four languages and a five-star profile, and no visitors arriving from search.
- August 2026The investor-visa practice area is sized at 4,780 monthly searches, near-zero difficulty, $12 to $28 per click. None of it reaching the firm.
- August 2026Findings, sizing and a sequenced roadmap handed over. No build commissioned from this engagement.
The results
- 4,780
- Monthly searches in the firm's strongest practice area, at near-zero difficultyMeasured August 2026
- $12 to $28
- What an advertiser pays per click for those same searchesMeasured August 2026
- 108
- Pages translated across four languages with no language tags telling search engines which is whichMeasured August 2026
- 0
- Visitors arriving from search, across two offices and a five-star profileMeasured August 2026
What the numbers say
Tunc Law Firm sits on 4,780 monthly searches in its strongest practice area, at near-zero difficulty and $12 to $28 a click, and in August 2026 none of that traffic was reaching the firm. Near-zero difficulty is the part worth reading twice. It means the firms currently taking those searches are not defending them with anything expensive.
The dollar figure is what an advertiser pays for one click on those terms. It is not revenue and it is not a lead, but it is the market's own price for the attention, and it is what makes 4,780 searches a month a number worth acting on rather than a curiosity.
Underneath the opportunity, the mechanical finding: 108 pages translated into four languages with no language tags telling a search engine which is which. The firm had already paid for four languages of content and was receiving the benefit of roughly one.
What is deliberately not on this page: a traffic figure after the work, a lead count, a ranking movement. This engagement was a diagnosis, delivered in August 2026, and no build followed it inside the engagement. There is nothing after to report yet.
Why it worked
Because it separated two things that get billed as one.
A firm told it needs SEO hears a single undifferentiated expense. What Tunc Law Firm received instead was a split: here is what exists and is actively working against you, here is what was never built, and here is what each one costs to resolve. Those are different problems with different urgencies. The untagged translations are a repair on work already paid for. The investor-visa practice area is new construction.
The second reason is that the opportunity was sized before anything was recommended. Volume, difficulty and cost per click are three numbers a firm can weigh against its own case value without trusting anybody's judgement, including ours. A roadmap that opens with a number the client can check is a roadmap that survives the meeting where the partners ask why.
The takeaway
If your firm operates in more than one language, check whether your translated pages tell search engines which language they are in. It is a small tag, it is invisible to every human reader, and without it a site can hold 108 pages of properly translated work and be read as one confused site rather than four clear ones.
And before buying content, get the volume, the difficulty and the cost per click for the practice area you actually want to be known for. Those three numbers take a morning to establish and they decide whether the next twelve months of work is worth funding at all.
What's live right now
Questions people actually ask
How can a law firm with a five-star profile get no visitors from search?
A rating persuades a person who has already found you. It does not put you in front of anyone. Tunc Law Firm had two offices, a site translated into four languages and a five-star profile, and still received no visitors from search in August 2026, because reputation and discoverability are two separate systems. A firm can be excellent at one and absent from the other for years without the gap being visible from the inside.
What does a language tag do, and why does a translated site need one?
It tells a search engine which language a given page is written in and which audience it belongs to. Tunc Law Firm had 108 pages translated across four languages with no such tags. Without them the versions compete with each other rather than each reaching its own audience, and the translation work that was already paid for returns almost nothing. This is one of the cheapest problems on a site to fix and one of the easiest to never notice.
What does a growth audit actually hand you?
In this case a diagnosis that separates what is broken from what is simply missing, which are two different bills. Broken means something exists and is working against the firm, like 108 untagged translated pages. Missing means it was never built. Alongside that, the opportunity sized in real numbers: 4,780 monthly searches at near-zero difficulty and $12 to $28 a click in the practice area where this firm is strongest, and a sequenced roadmap for taking it.
Is an audit worth commissioning if you are not ready to start the work?
It is the only part of this you can buy without committing to the rest. The Tunc Law Firm engagement was an audit and nothing else, and it ends with a roadmap the firm owns, whoever executes it. Buying the diagnosis before the build is the order that protects the budget, because the most expensive version of this work is paying to publish content onto a foundation that cannot carry it.
