Yasar Insurance
This Chicago Brokerage Sells Insurance In Four Languages. Now Its Website Does Too.
Eleven states, four languages, deep expertise, and a website that showed none of it. We rebuilt the site and the funnel so the language a customer speaks routes them to the broker who speaks it, and books straight into that broker's calendar.
- Industry
- Insurance
- Location
- Chicago, IL
The challenge
Yasar Insurance is a brokerage in Chicago, licensed in eleven states and selling in four languages: Russian, Turkish, English and Kyrgyz. Four languages is not a courtesy line on the contact page. It is the business.
Somebody comparing health plans in a second language is not hunting for the cheapest premium. They want a person who can tell them, in the language they think in, what a deductible will actually cost them, what counts as income on the application, and what happens if they answer that question wrong. A brokerage that can hold that conversation four different ways owns something a national carrier’s website cannot buy.
None of it was visible online. The website listed products in English the way every insurance website lists products. A Turkish-speaking family in Chicago looking for someone to walk them through an enrolment had no way to learn that the person who could do it was already sitting in the office. The expertise was real and it stopped at the front door.
That is a routing problem, not a credibility problem, and the two get treated as the same thing constantly. Yasar did not need to look more professional. It needed the people already searching in Russian, Turkish and Kyrgyz to reach the broker who speaks their language without phoning in and finding out by trial.
What the audit found
Four problems, and one shape underneath all four.
The site listed services without explaining any of them. A product list tells a first-time buyer what you sell. It does not tell them how to choose, which is the only question they have. Search visibility was poor for the same reason: nothing on the site was long enough or specific enough to answer a real question, so there was nothing for a search engine to rank and nothing for a buyer to read before calling.
The four languages were invisible. Nothing on the site said which broker spoke what, and nothing sorted a visitor by language. The single strongest reason to choose this brokerage over a carrier’s own site was missing from the page entirely.
Every application was completed by hand, on the phone. Dental, health, car and business paperwork all ran through a person reading fields aloud and typing the answers back. That works, and it caps the brokerage at the number of hours its staff can spend on the phone.
And there was no chatbot and no after-hours coverage. Insurance questions tend to arrive in the evening, once the working day is over, which is precisely when nobody was picking up.
The shape underneath all four: everything Yasar knew lived in people’s heads and in phone calls. Almost none of it was written down anywhere a buyer, a search engine or a piece of software could reach it. Fix that one thing and the other four stop being separate problems.
How we rebuilt it
The website. Rewritten around what a first-time buyer needs in order to decide, rather than around a list of what the brokerage sells. Every page answers the questions a person is actually holding before they sign: what this covers, what it leaves out, who it suits, what it costs and what happens next.
The language-routed funnel. The language a customer speaks now routes them to the broker who speaks it, and books the appointment straight into that broker’s calendar. Russian, Turkish, English, Kyrgyz. No transfer, no callback, no explaining the situation twice to two different people.
The application assistant. A custom GPT that walks clients through dental, health, car and business insurance paperwork. Questions that used to be read down a phone line are now answered by the client at the moment they are ready to answer them, with the wording explained as they go, and the broker picks up a form that is already most of the way finished.
Sara, on the phones. A multilingual voice receptionist answering 24 hours a day in all four languages. She answers, qualifies and routes to the right person. The Sunday-evening enquiry that used to reach an empty office now gets a conversation and a slot in somebody’s calendar.
The written layer. Nine long-form buyer guides and fifteen written procedures covering enrolment, income calculation and identity verification. The guides are what a buyer reads before they call. The procedures are what makes everything else repeatable, because a routing rule, an assistant or an automated step is only ever as good as the written process it is carrying out.
The deliverables
- Website rewritten around what a first-time buyer needs in order to decide
- Language-routed funnel in Russian, Turkish, English and Kyrgyz, booking into the right broker's calendar
- A custom GPT that walks clients through dental, health, car and business insurance applications
- Sara, the multilingual voice receptionist, answering, qualifying and routing 24/7
- Nine long-form buyer guides
- Fifteen written procedures covering enrolment, income calculation and identity verification
The results
- 4
- Languages the funnel routes: Russian, Turkish, English and KyrgyzMeasured August 2026
- 11
- States the brokerage is licensed inMeasured August 2026
- 9
- Long-form buyer guides writtenMeasured 15 August 2026
- 15
- Written procedures covering enrolment, income calculation and identity verificationMeasured 15 August 2026
- 4
- Insurance lines the application assistant covers: dental, health, car and businessMeasured August 2026
What the numbers say
As of August 2026 Yasar Insurance, a Chicago brokerage licensed in eleven states, sells insurance in four languages: Russian, Turkish, English and Kyrgyz, and its website, booking funnel and phone line all sort on that fact rather than hiding it.
aipple delivered Yasar Insurance nine long-form buyer guides and fifteen written procedures covering enrolment, income calculation and identity verification during the 2026 engagement, alongside a custom GPT covering four insurance lines and a voice receptionist answering in four languages around the clock.
There is no traffic chart on this page and no before-and-after comparison, because the old site was never instrumented. No analytics baseline exists to compare against, so no honest comparison can be drawn, and a number invented to fill that space would be worth less than the space. What is reported here is what was built and handed over.
Why it worked
The obvious alternative is to hire people. A brokerage working in four languages could staff four receptionists and answer every call in the right one. That fixes the phone at ten in the morning and nothing else. It does not put four languages onto a page a search engine can read, it does not answer the buyer at eleven at night, it does not shorten a single application, and it costs four salaries a year to maintain.
Language routing is a sorting problem, and sorting is the one job software does more reliably than a busy office. The person who calls already knows what language they want to be spoken to in. The fragile step is the handoff, and the handoff is the part that can be made automatic.
The other half is the written layer. Nine guides and fifteen procedures are the least exciting part of this engagement and the part everything else stands on. The assistant can only walk a client through an income calculation because the income calculation is written down. The funnel can only route because somebody defined the rule. Undocumented expertise cannot be automated, and it cannot be found by a search engine either.
The takeaway
If your business has a real advantage that only shows up once the customer is already talking to you, you do not yet have that advantage online. It is doing nothing on the search results page, nothing at nine in the evening, and nothing for the person deciding between you and a national brand at the moment they decide.
Write it down in the words your customers use, put it on the page, and route on it automatically. Then check the result the way a stranger would: search for what you do in the language your best customers actually speak, and see whether anything you own comes back.
What's live right now
Questions people actually ask
How does a multilingual website route customers to the right agent?
By asking the only question that matters first. The visitor picks the language they want to be dealt with in, and the funnel sends them to the broker who speaks it, with that broker's calendar attached. Russian, Turkish, English and Kyrgyz at Yasar Insurance. The customer never has to phone in, describe the situation once, get transferred, and describe it again.
What does a custom GPT do for an insurance brokerage?
It carries the application. At Yasar Insurance the assistant walks a client through dental, health, car and business insurance paperwork, explaining what each field is asking for as it goes. Before this, every one of those forms was completed by a staff member reading questions aloud down a phone line. The broker now picks up a form that is already most of the way finished.
Can an AI receptionist answer calls in Russian, Turkish and Kyrgyz?
Yes. Sara answers on Yasar Insurance's line 24 hours a day in Russian, Turkish, English and Kyrgyz, qualifies the caller and routes them to the right person. There is no public demo number for her yet, so the honest version is that you can read what she does here and hear her on a call with us rather than dial her directly.
Why are there no traffic numbers on this page?
Because none exist. Nothing on the brokerage's old site was instrumented, so there is no analytics baseline to compare a rebuild against. Rather than publish a figure with nothing behind it, this page reports what was built and handed over: the site, the language-routed funnel, the application assistant, the voice receptionist, nine guides and fifteen procedures.
